HARUMI is a partnership between D.B.E Gurney, Taiwanese fried chicken and F&B companies to develop its own fried chicken franchise business. D.B.E Gurney is also one of the supplier for KFC in Malaysia.
HARUMi is certified HALAL not just the chicken, but also the spices that used to fried the chicken as well!
HARUMi has 4 products, namely Chicken Chop (RM6.50), Chicken Wing (RM2.00), Chicken Popcorn (RM4.00) and Sweet Potato (RM3.00).
With only RM3,500 with no royalty fee, investors will be provided the tools as below for setting up their own business kiosk:
3. Frying tools
4. Packaging materials
Not just the kiosk materials are provided, there are also training and business course as well as marketing strategies such as:
5. How to fried the chicken & sweet potatoes
6. Business location analysis
7. Marketing/Advertising Materials
8. Promotion Activities
Chicken Chop (RM6.50)
Chicken Wing (RM2.00)
Chicken Popcorn (RM4.00)
Sweet Potato (RM3.00)
The Return of Investment (ROI)
According to HARUMi, the ROI is expected to materialise within a month’s duration. Meanwhile, the profit margin is around 40% – 45%, which means if a kiosk achieves sales of RM300/day x 30 = RM9,000. The profit would be an estimated of RM3600/month.
To date, close to 100 kiosks have been set up, with the highest sales per kiosk reaching about RM700/day. The Company is targeting to establish up to 3,000 kiosks, 300 mobile trucks and 30 restaurants nationwide to sell HARUMI Fast Food in three year’s time.
You will also be getting the opportunity to join any festive or event or roadshow by HARUMi and as mentioned by HARUMi, one of the franchise kiosk managed to make a profile of more than RM3,500 within a day in the festive/event/roadshow.