Asia-Pacific “One Belt, One Road” Tourism Industry Fund
Hong Kong based Evergreen Offshore Inc. has officially launched the private equity fund worth of HKD10 billion namely Asia Pacific One Belt One Road Tourism Industry Fund which zooms in on Malaysia’s tourism sector for a long term gain.
“The Fund is set up with a long-term vision to promote the tourism sector in countries and regions
along the 21st Century Maritime Silk Road,” said Mr. Davy Chan, Chairman of the Evergreen
Group. “Through our partners here in Malaysia, as well as our own findings, we understand that
the Malaysian government will increase its investment in the tourism industry.”
One Belt, One Road
One Belt, One Road, OBOR, is a development strategy and framework proposed by Chinese
paramount leader Xi Jinping that focuses on connectivity and cooperation among countries
primarily between the People’s Republic of China and the rest of Eurasia.
Malaysia is strategically situated on the south belt. In addition to the Chinese government, many private sectors, including Evergreen, have come together and aspire to contribute to the success of the ambitious initiative by investing in relevant projects in the OBOR trade route.
It refers to New Silk Road Economic Belt.
The New Silk Road Economic Belt will link China with Europe through Central and Western Asia and also the “21st Century Maritime Silk Road” will connect China with Southeast Asian Countries, Africa and Europe. The visionary initiative will establish an international economic cooperation corridor via land and also builds “Maritime Transport Corridor” by linking important sea ports along the route.
Evergreen Offshore Inc.
Evergreen is the owner of the “Asia-Pacific One Belt One Road Tourism Industry Fund” and is already in talks with a few potential project owners who are directly involved in the tourism development projects. And the Company has allocated HKD2 billion from the Fund to invest in Malaysian projects ahead of its other targeted markets including Thailand and Vietnam.
The Fund is managed by Ever Centurion Limited based in Hong Kong. AFV Consultants Group Sdn Bhd is exclusive strategy partner in Malaysia involved in project assessment and due diligence process.
Asia-Pacific One Belt One Road Tourism Industry Fund Promotion Ambassador Contest
Evergreen Arts Stars (China) Cultural Video Media Company Limited (a subsidiary of Evergreen, a Hong Kong based private equity firm), is involved in the entertainment industry whose primary activities include film production and talent management. The priority of the company is to build a pool of talent for the film industry, which is growing exponentially in Beijing.
Asia-Pacific One Belt One Road Tourism Industry Fund Promotion Ambassador Contest is the first pageant by Evergreen Arts Stars and one of its objectives is to promote Asia-Pacific One Belt One Road Tourism Industry Fund. The 15 finalists will be here in Malaysia for a 2-week training tour and filming for the campaign. Footages shot during this tour will be used in promoting the pageant and the fund, and will be aired over a few channels including IQIYI, Tencent, YouKu, and more.
