Daimler Kenn Cagas bags Malaysia’s Hero of the Year Title!
Proud Sabahan stands out at Heineken® Star Serve National Finals 2017
What is Heineken® Star Serve?
The Heineken® Star Serve is a global quality programme that ensures every pint of Heineken® draught beer is a Perfect Pour served at its absolute best quality. This year marked the 4th year of this anticipating programme and being hosted by HEINEKEN Malaysia Star Academy, the programme has returned to continue its search for Malaysia’s best bartender. The Heineken® Star Serve programme is opened to all outlets nationwide, throughout the search, the Star Academy has received 600 entries and ONLY EIGHT Finalists were shortlisted to pour their best pint of Heineken® draught beer at the Heinekan® Star Serve National Finals 2017!
Winner gets a chance to visit Amsterdam to explore the Heineken® Experience.
Daimler Kenn Cagas from The Beer Factory in Kota Kinabalu was named Malaysia’s Hero of the Year and will be going on an all-expenses-paid trip to Amsterdam to explore the Heineken® Experience. Heineken® Experience is the first built brewery in Amsterdam and there will be an interactive tour through beer giant’s history in former brewery, with a tasting room finale.
Pouring beer is an art, says HEINEKEN Malaysia’s Managing Director, Hans Essaadi
“Here at HEINEKEN Malaysia, we have a passion for beer that extends to all stages, from brewing to pouring to consumption. We take great pride in ensuring that all our customers have the best drinking experience possible, and those who serve Heineken® pay as much attention to the quality of the serve as we do brewing Heineken®. That said, pouring beer is an art – it is not just about precision and accuracy of the perfect serve of beer. It is the personality, charisma and quality that these professionals will be tested on,” said HEINEKEN Malaysia’s Managing Director, Hans Essaadi.
The Five Simple Steps for A Perfect Pint
Each of the finalists are pouring the perfect pint based on the five-step Heineken® Pouring Ritual proved no easy feat for these finalists. The five step ritual involves:
- The rinse
- The pour
- The skim
- The check and
- The serve
All of which are vital in creating the perfect glass of Heineken® draught beer. The eight finalists had the opportunity to demonstrate their talent and understanding of those five steps as they attempted to pour the perfect glass of Heineken® draught beer within 4 minutes.
Malaysia won the World No. 2 bartender title in 2013 and bagged the first place at the Global Bartender Finals in Amsterdam, in the Netherlands, last year. The 2017 Heineken® Global Bartender Final has been postponed until 2018 to allow for new and exciting programme developments. The Heineken® Global Bartender Final remains a key element of the Heineken® Star Serve program and will be back next year with additional elements to once again give bar staff an opportunity to show off their rinse, pour, skim, check and serve ritual to a global audience.
Discover More Behind The Star
With the aim to share our passion for quality with our consumers, Heineken® will be at Trec, KL with its “Discover More Behind The Star” event next week where consumers can uncover the magic that goes behind each pint and learn how to pour one themselves. The event will be at 9pm – 1am daily on Thursday, 23 August until Saturday, 26 August 2017.